The Rise of Body-Positivity

on October 31, 2018


Missguided #MakeYourMark campaign. Image source The Pool

The fashion industry is usually tied up with polished, aesthetically pleasing pictures forcing people to alter their appearance to match the beauty standards in magazines and social media.

However, in the last years, we witnessed a huge shift into “raw” beauty, inclusivity and female empowerment. Numerous fashion brands have stopped retouching, antibody shaming and discrimination movement to show us natural beauty. They started promoting diverse models of every shape, color, and size in their ads and runway shows. Certain clothing brands are expanding their sizing to cover all types and body shapes.

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Image source Women in the World

Missguided created a winter campaign with completely un-retouched with the models’ cellulite and stretch mark on full display.  Another example is American Eagle Outfitters’ underwear brand Aerie that launched a non-photoshopped campaign in 2014. According to Business Insider, the Aerie body-positivity campaign #AerieReal – has seen a 38% increase in its same-store sales for the first quarter, while Victoria Secret’s was struggling with 1% increase of sales and received complains from its customers for over-sexualizing its ads to entice men rather than women. This dynamic shift clearly shows the changes in people mindset that prefer to see products highlighted by women from their community.


Image source Kitkateventz

While the industry is still far from perfect, Fashom believes that it is slowly changing for the better and every initiatives count and matter. Body positivity is an essence of the Fashom’s philosophy and our top priority is to inspire and motivate modern women to embrace their uniqueness instead of trying to fit in a mold.


fashomadminThe Rise of Body-Positivity

The SAG Awards

on January 25, 2018

Did any of you Fashomistas watch the SAG Awards? It was a great award show wasn’t it, but did you see the FASHION?! The SAG Awards, like many other award shows, is known for its red carpet fashions. Celebrities walk the red carpet in some of the most fashion-forward and extravagant pieces out there.

You may be thinking, “How can I be fashion forward without breaking my bank and being way too extra?” That’s where we come in. Inspiration is everything in style. Fashion is what you were; style is how you wear it! Remember that difference. You don’t have to carbon copy someone’s outfit just because you like it. All you have to do is be inspired by it. Then you can make it your very own.

Our top eight favorite SAG Awards red carpet looks came from the following (in no particular order): Tracee Ellis Ross, Marisa Tomei, Yara Shahidi, Danielle Brooks, Clea DuVall, Diane Guerrero, Saoirse Ronan, and last but certainly not least Dasha Polanco. These eight women used the red carpet as their runway. They showcased their own personal style and their fashion sense. They wore pieces that were good for their own bodies and skin complexions as well. Sometimes we forget about those two factors and just wear anything because we think it looked hot on someone else. You have to wear what is right for you! Some trends these ladies inspired for us were: all white, all black, A-line dresses, midi dresses, jumpsuits and pantsuits, crop tops, and figure-hugging dresses!

Now let’s, take a look at each and see how we can use this in the day to day life-“style”.

First, we have Tracee Ellis Ross, who never disappoints on the red carpet. She is a Fashion diva much like her mother! She strutted her stuff in an all-white ensemble even down to her shoes which popped in contrast with her skin complexion. She chose a bold red lip in contrast to her neutral colored ensemble. When is it appropriate for us to wear an all-white ensemble? They are most fitting in the summer or winter. A nice white dress and heels in the summer will do the trick or a white sweater with white tights or jeans and a white coat for the winter.


Next, the lovely Marisa Tomei stepped out in one of our personal favorite styles of dresses which is the midi dress! She even paired it with a pair of single-soled sandal heels which are also our fave! Every woman, no matter the height, need at least one staple midi dress and a pair of single soles sandal heels in their closet. A midi dress is considered below the knee unlike a mini but doesn’t touch the floor like a maxi. As a short woman midi dresses are key to making you look longer and thinner depending on the color and pattern of your dress. Try dark shades to thin and lengthen you out.


Another staple piece is the A-line dress or skirt. Saoirse Ronan looks chic and classic in her black A-line dress. She finished the look with pointed toe heels, which are our fave for an A-line! If you have more of a classic look an A-line will do you well. They do, however, tend to make you look shorter, but both a-lines and pointed to us heels should have a place in every woman’s closet especially the working woman or businesswoman.



We’re going to address Yara Shahidi and Clea DuVall together. Yara killed in in an all black jumpsuit that had a cool train attached to it. Clea worked a black pantsuit. Black is our happy color so anything black we are drawn to, but these ladies really did it and went out of the box. We know trains on jumpsuits aren’t practical, but you could easily find a jumpsuit to wear for any occasion. If you’re not into dresses for your more dresses up occasion go outside of the box and wear a pantsuit like Clea. Both of these looks have the ability to make you look longer. We love a good jumpsuit, and pants are everything when it’s cold or We just don’t feel like being in a dress.



Danielle Brooks and Dasha Polanco looked stunning on the red carpet. Where are our curvy, full-figured Fashomistas at? These ladies are amazing at showcasing their curves in the correct way for their bodies. This is a major key in both fashion and style because it is what and how you wear pieces. Both women are wearing a fit just where they need it. Danielle is showcasing her bust while Dasha is showcasing all her curves, but it is done subtly and elegantly. If you want to show off a little there’s nothing wrong with that, but you don’t want to show off too much. Danielle’s dress fits her body, but she isn’t showing too much. She wants the attention up towards higher where her bust and beautiful face are. We all have an asset we like to show the most whether is it your bust or legs or curves. Dasha is a curvy woman she loves to showcase her figure not by baring it all but by framing it nicely. Her figure-hugging dress isn’t showing much, but those curves shine through as the center of attention. Even her wavy dresses are cohesive with her curvy aesthetic. So, for our everyday women: find your favorite asset, and then find the best way to showcase it without letting it all hang out. Don’t be afraid to be sexy!



Winter is withering away and Spring is near! Diane Guerrero came out in a crop top. She’s our kind of woman because we love crops. As soon as it gets warm I’m busting mine back out! There are so many types of crop tops. You can wear fitting ones like she has here, or you can wear a flowy boxy blouse shaped one, there are even cropped sweaters and hoodies for our lounging ladies. You can pair them with leggings, joggers, skirts, or jeans. If you have some tummy that’s nothing high waist bottoms can fix. We love high waist 90s style jeans personally because they flaunt our curves better.


If you need some help because you’re inspired by celebrities, but aren’t quite sure how to make it fit with your everyday life, then download Fashom App. We are here to help you. We can find pieces that fit your body, your work, and any occasion. Our new stylist feature matches a stylist with you who will personally style you. Remember it’s not just about fashion but your own personal style!

fashomadminThe SAG Awards

Styling tips for curvy women

on October 10, 2017

Some women think they don’t have to care about what they are wearing because they are curvy, however, this is a wrong belief. We dress well to look well and that affects our own self-image and our self-esteem. So no matter how you look like or if you are skinny or curvy you have to care about your look. Here you are some tips about what to wear if you are curvy

  • Shop from a plus size brand:

I love this idea of plus size brands. You will find lots of cute outfits that will fit on you if you shopped from those brands and it will not make you feel disappointed as you will find various designs in different sizes.


  •  Try darker colors:

Try to wear dark colors bottoms and light color tops that will give you a nice look


  • Wear accessories:

Always wear accessories that will add a nice touch to your look especially wide belts.


  • Boots!!!

As a curvy woman, I always use boots to take the attention of my body. Wearing a nice ankle boot will give you a very cute look.


  • It’s all about confidence

Being confident is the key. If you felt that you are confident in what you are wearing everyone will see it.../Desktop/Fashom/plus-size-fashion-Halter-Swimsuit-SwimsuitsForAll.jpg

fashomadminStyling tips for curvy women

The empowering couple: Stephanie and Arryn

on September 25, 2017

How to get the perfect body? This question takes too much of our time thinking about how to answer it and apply it. But really, who define beauty and perfection. Who put those standers. What makes women all around the world spend too much money and time on losing weight and diet programs. Is it their dream for getting a healthy body and achieve something they want to do in order to feel happy about themselves or it’s because of the hard standers that the society put for the definition of beauty?


Every woman is beautiful no matter how she looks, how much she weighs, or how her body looks like. There is nothing called beauty standers. The only scale that can measure beauty is your own self-satisfaction and approval of how you look. If you are happy with your weight and with your look, so you are beautiful. You should love yourself no matter how curvy you are or how skinny are your legs.


One of the amazing photoshoots that have been taken recently was the one of Stephanie and Arryn. They decided to take some photos that show their love to each other. Those photos were uploaded onto Wolf & Rose Photography’s Facebook page. Stephany decided to give her message of body positivity to everyone through this photoshoot and it was an amazing one that had a great response. Not only the beauty of Stephanie and Arryn was shown through the photoshoot but also their pure love to each other.


Stephanie wanted to tell all the people who saw her photos that she loves herself as it is and everyone should do the same and stop thinking about the unrealistic standards of beauty that the social media presence. The photoshoot gave Stephanie the opportunity to express her love to her fiancée and to her body.


Beauty is relative, there is no actual scale that can measure it. Don’t listen to others who tell you that you should look in a certain way to be beautiful, you are beautiful just the way you are. You have to love yourself and your body, it’s the only body you have and you look beautiful in it!

Fashom/plus-size-topless-women-photoshoot-wolf-rose-photography-59c257c013bb0__700.jpgWritten by: Amira Mohamed

fashomadminThe empowering couple: Stephanie and Arryn

Model, KhrystyAna writes an Influential Post about Conforming to Beauty Standards

on September 21, 2017

More than ever now, the media has shaped and molded unrealistic ideas about what the average women should look like. Society has deemed women to be beautiful when they possess a busty chest, flat tummy, thin waistline, and what society calls a “thick” ass. In order to obtain these body proportions, females are turning to body shapewear. Shapewear products can range from Spanx to corsets, all the way to full body suits that flatten the stomach, clinch the upper thighs, and shapes the buttocks.



Model, Khrysty Ana has decided to make a body positive post and statement on Instagram to shed light on the ugly truths about shapewear products. In the Instagram post, the model decided to post a series of photographs of herself after a day of her wearing shapewear. KhrystyAna beautifully and boldly writes, “Do you really want to stop your blood circulation now with those tight shapes to become media’s dream?…on one of the images see my BLUE legs, poor babies from wearing a shaper for few hours. How do you like the reality of impeded blood circulation, infertility, digestive problems, nerve damage, and more? She goes on to say “please take the responsibility of what you poor lovely body will potentially experience. I ask for awareness only.”


It’s imperative for women to know the truth about the harm they could potentially inflict on themselves by simply conforming to wearing shapewear. Body shaping advertisements have become notorious for glorifying the benefits of wearing shapewear, but fail to inform individuals of the dangers. Fashom decided it was too important to not inform our readers. We encourage everyone to embrace and love themselves.

Choose HEALTH over idealistic body physiques and remember that you are #BetterAsIAm!

Written by Fashom’s Stylist and Marketing/PR intern, Darean Derae Rhodes.

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fashomadminModel, KhrystyAna writes an Influential Post about Conforming to Beauty Standards

Methods on How to Overcome Body Shame

on September 6, 2017

In this current day and age, the media and our society have made it extremely hard for individuals to love themselves. The media, their various platforms, and celebrities have created this “ideal’ body type that’s honestly not even the average body type of most humans in the world. The idealistic body views have caused body shaming to really skyrocket over the last few years. Body shaming primarily takes place through social media, where users are bullied through comments, personal messages and more. I’d also like to point out a very important fact, that the people being targeted are both curvy and thin women. This is a very important topic, so I’ve decided to give a little personal advice that I hope helps anyone who’s struggling to love him or herself fully.

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One. Choose wisely whom you surround yourself with: I know we’ve all heard the saying “birds of a feather flock together” and that is one of the truest quotes. You should always pay close attention to the people that you let in your circle. Those that are close to you will be the individuals that shape your views and mindset, so in that means you want to always surround yourself with loving, body positive and body accepting people so you can be around people that personally make you feel good.

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Two: Watch who you allow to follow you on social media platforms: you should intentionally only allow people to view your social media platforms who promote body acceptance and self-love, this is important so that you can ensure that you won’t ever have to face the wrath of internet trolls and bullies.

Three: Try to locate the root to your problems: I know this can be a difficult one, but it’s important to take time out of your day, each day, and really spend time trying to pinpoint the reasons why you’re feeling certain ways. Yes, you know you feel some ways because of the Internet and others views, but the most important thing is to find your inner reasons.

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Remember, I am only human and my advice and answers may not always be correct, but these are a few things that allowed me to overcome my downfalls. I hope the things that helped me, help you all.

Written by: Darean Derae Rhodes

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fashomadminMethods on How to Overcome Body Shame

We all can learn something from this mother-daughter duo about body positivity

on August 16, 2017

As the weather heats up, everyone is ready to cool off at a pool or a beach in their favorite swimwear. For many girls and women shopping for a swimwear can be a daunting task. Young mom, Brittney Johnson and her daughter turned swimsuit shopping into a body positive lesson for us all.


Full post

“And then I snapped this one. See that sweet baby girl in the corner? With half a dress on and one of the bikini tops, I had picked out? I stopped for a second to see what she would say and when she turned to the mirror, she said “Wow I just love cheetah print! I think I look beautiful! Do you think I look beautiful too?!”..when it hit me that she only says what she hears. What she sees. I tell her that she is beautiful every single day. She is kind walking through the mall because I tell her she is kind everywhere else. She is polite at the order counter because she hears me when I’m polite to strangers everywhere. She gives compliments to people she doesn’t know because she loves how it feels when she hears them… And when we are in a dressing room, with swimsuits of all God forsaken things, there is a split moment when I have the power to say “wow I have really gotten fat this year” OR “wow I love this coral color on me!” And those are the words burned into my daughter’s brain.

When it comes to manners, be an example.

When it comes to kindness, be an example.

And when it comes to body image, be an example. I am not a size zero. I never will be. I have big thighs and a huge rump and for some reason the middle of my body gets more tan than the rest? But this body made a whole other body. I am strong. I am able. And I am happy. I don’t have to be beautiful like you, because I am beautiful like me. And as my daughter gets older, and she faces judgement and criticism, I will always remind her that the girls who look the prettiest in a two piece, or a body suit, or a freaking Snuggie, are the ones who are happy. Because that’s ALL that matters. And I want her to look at herself every single day and say “Oh wow! I think I look beautiful!” because EVERY girl deserves to feel that.”

What an amazing message from such a young girl. Let’s all encourage our daughters to be respectful & love their bodies.

Written by Raven Davis

Source: Allure

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fashomadminWe all can learn something from this mother-daughter duo about body positivity

Male Body Image Is An Issue Too

on August 8, 2017

For years there have been hundreds, even thousands of campaigns used to promote a positive body image for women in the entertainment and fashion industries. Here at Fashom, we too have worked hard to introduce a positive self-image to women around the world who might not have had the tools to manifest one for themselves.

Ashley Graham via

Companies in beauty, fashion, and entertainment have taken tremendous strides in the past decade on dismantling the “ideal woman” image. Still lingering, however, is one outdated misconception about body image: Men don’t care about it. In 1965, sure, it makes sense for there to be an absence of campaigns about men loving themselves, but it’s 2017 and America is not in the middle of the Vietnam War. It is a time in history where the mindset of men is well past starting a family and providing for it in some grimy, ‘manly’ nine-to-five.

Our question is: when will the standard change? Where is the Dove beauty patch experiment for men? Perhaps this is a question company should be asking themselves. Every day, men all over the world battle the ideal male prototype that stands 6’2” with a chiseled stomach and ridiculous flowing hair. They may not be as outspoken about it as those spearheading women’s body positive campaigns, but that’s because men have been programmed not to talk about these issues and to “suck it up”.

Tommy Lee Jones in “Coal Miners Daughter” 1980

Zach Miko, IMG’s first male plus-sized model

Although plus-sized men may not deal with every issue that plus-sized women must fight through, they still share issues on their own. Bigger men find it harder to build up a wardrobe, have to grow up dealing with ‘fat jokes’ and belittlement because of their weight. But as a man, talking about your own insecurities openly is un-masculine or a sign of weakness – issues that a woman doesn’t have to deal with.

While defending the male body image is not a heavily publicized movement, it doesn’t mean that there aren’t people or organizations out there looking to shed more light on the issue. Take into consideration sites like,,, and just to name a few.

Media outlets like Chubstr and Good Men Project are examples that we would like to see a lot more of at Fashom. Women aren’t the only ones struggling with body image and there is enough research to prove it.

If you liked this post or have a strong opinion on this issue let us know in the comments and on social media!

fashomadminMale Body Image Is An Issue Too