Missguided #MakeYourMark campaign. Image source The Pool
The fashion industry is usually tied up with polished, aesthetically pleasing pictures forcing people to alter their appearance to match the beauty standards in magazines and social media.
However, in the last years, we witnessed a huge shift into “raw” beauty, inclusivity and female empowerment. Numerous fashion brands have stopped retouching, antibody shaming and discrimination movement to show us natural beauty. They started promoting diverse models of every shape, color, and size in their ads and runway shows. Certain clothing brands are expanding their sizing to cover all types and body shapes.
Image source Women in the World
Missguided created a winter campaign with completely un-retouched with the models’ cellulite and stretch mark on full display. Another example is American Eagle Outfitters’ underwear brand Aerie that launched a non-photoshopped campaign in 2014. According to Business Insider, the Aerie body-positivity campaign #AerieReal – has seen a 38% increase in its same-store sales for the first quarter, while Victoria Secret’s was struggling with 1% increase of sales and received complains from its customers for over-sexualizing its ads to entice men rather than women. This dynamic shift clearly shows the changes in people mindset that prefer to see products highlighted by women from their community.
Image source Kitkateventz
While the industry is still far from perfect, Fashom believes that it is slowly changing for the better and every initiatives count and matter. Body positivity is an essence of the Fashom’s philosophy and our top priority is to inspire and motivate modern women to embrace their uniqueness instead of trying to fit in a mold.
Some women think they don’t have to care about what they are wearing because they are curvy, however, this is a wrong belief. We dress well to look well and that affects our own self-image and our self-esteem. So no matter how you look like or if you are skinny or curvy you have to care about your look. Here you are some tips about what to wear if you are curvy
Shop from a plus size brand:
I love this idea of plus size brands. You will find lots of cute outfits that will fit on you if you shopped from those brands and it will not make you feel disappointed as you will find various designs in different sizes.
Try darker colors:
Try to wear dark colors bottoms and light color tops that will give you a nice look
Always wear accessories that will add a nice touch to your look especially wide belts.
As a curvy woman, I always use boots to take the attention of my body. Wearing a nice ankle boot will give you a very cute look.
It’s all about confidence
Being confident is the key. If you felt that you are confident in what you are wearing everyone will see it.
How to get the perfect body? This question takes too much of our time thinking about how to answer it and apply it. But really, who define beauty and perfection. Who put those standers. What makes women all around the world spend too much money and time on losing weight and diet programs. Is it their dream for getting a healthy body and achieve something they want to do in order to feel happy about themselves or it’s because of the hard standers that the society put for the definition of beauty?
Every woman is beautiful no matter how she looks, how much she weighs, or how her body looks like. There is nothing called beauty standers. The only scale that can measure beauty is your own self-satisfaction and approval of how you look. If you are happy with your weight and with your look, so you are beautiful. You should love yourself no matter how curvy you are or how skinny are your legs.
One of the amazing photoshoots that have been taken recently was the one of Stephanie and Arryn. They decided to take some photos that show their love to each other. Those photos were uploaded onto Wolf & Rose Photography’s Facebook page. Stephany decided to give her message of body positivity to everyone through this photoshoot and it was an amazing one that had a great response. Not only the beauty of Stephanie and Arryn was shown through the photoshoot but also their pure love to each other.
Stephanie wanted to tell all the people who saw her photos that she loves herself as it is and everyone should do the same and stop thinking about the unrealistic standards of beauty that the social media presence. The photoshoot gave Stephanie the opportunity to express her love to her fiancée and to her body.
Beauty is relative, there is no actual scale that can measure it. Don’t listen to others who tell you that you should look in a certain way to be beautiful, you are beautiful just the way you are. You have to love yourself and your body, it’s the only body you have and you look beautiful in it!
Written by: Amira Mohamed
fashomadminThe empowering couple: Stephanie and Arryn
More than ever now, the media has shaped and molded unrealistic ideas about what the average women should look like. Society has deemed women to be beautiful when they possess a busty chest, flat tummy, thin waistline, and what society calls a “thick” ass. In order to obtain these body proportions, females are turning to body shapewear. Shapewear products can range from Spanx to corsets, all the way to full body suits that flatten the stomach, clinch the upper thighs, and shapes the buttocks.
Model, Khrysty Ana has decided to make a body positive post and statement on Instagram to shed light on the ugly truths about shapewear products. In the Instagram post, the model decided to post a series of photographs of herself after a day of her wearing shapewear. KhrystyAna beautifully and boldly writes, “Do you really want to stop your blood circulation now with those tight shapes to become media’s dream?…on one of the images see my BLUE legs, poor babies from wearing a shaper for few hours. How do you like the reality of impeded blood circulation, infertility, digestive problems, nerve damage, and more? She goes on to say “please take the responsibility of what you poor lovely body will potentially experience. I ask for awareness only.”
It’s imperative for women to know the truth about the harm they could potentially inflict on themselves by simply conforming to wearing shapewear. Body shaping advertisements have become notorious for glorifying the benefits of wearing shapewear, but fail to inform individuals of the dangers. Fashom decided it was too important to not inform our readers. We encourage everyone to embrace and love themselves.
Choose HEALTH over idealistic body physiques and remember that you are #BetterAsIAm!
Written by Fashom’s Stylist and Marketing/PR intern, Darean Derae Rhodes.
Beautiful, bodacious and bold, these five women are unapologetically confident and they have every right to be. Each and every one of the influencers that are listed below celebrates and promotes body positivity, self-love and the true art of fashion. These ladies encourage people through blogs and personal movements that urge individuals to break the unrealistic and idealistic beauty and body standards that have been heavily portrayed by the media, fashion industry, and celebrities through various platforms.
These five women are showcasing the importance of using your voice to speak on and stand up for what you believe in, especially when you’re lucky enough to have a large following base. It’s imperative that humans remember that their shapes, sizes, and colors aren’t what makes them beautiful, so Fashom thanks, those individuals that are constantly reminding people it’s what’s on the inside that truly matters!
Below are Fashom’s top FIVE empowering and inspirational body and beauty activist.
Follow Jasmine on Instagram @myssematch
Two. Stephanie Eboah
Follow Isha on Instagram @nerdabouttown
Follow Melissa on Instagram @yourstruelymelly
Four. Megan Jayne Crabbe
Five. Saucyé West
Follow Saucyé on Instagram @saucyewest
It is Fashom’s duty to continuously encourage women to accept themselves just as they are. Whether or not if an individual’s physique is labeled as “slender,” “curvy” or “fat” is irrelevant to us because all bodies are beautiful regardless of what society has labeled their body type. To all the women out there who are suffering and having trouble loving their bodies to the fullest, remember that you are #BetterAsIAm!
In this current day and age, the media and our society have made it extremely hard for individuals to love themselves. The media, their various platforms, and celebrities have created this “ideal’ body type that’s honestly not even the average body type of most humans in the world. The idealistic body views have caused body shaming to really skyrocket over the last few years. Body shaming primarily takes place through social media, where users are bullied through comments, personal messages and more. I’d also like to point out a very important fact, that the people being targeted are both curvy and thin women. This is a very important topic, so I’ve decided to give a little personal advice that I hope helps anyone who’s struggling to love him or herself fully.
One. Choose wisely whom you surround yourself with: I know we’ve all heard the saying “birds of a feather flock together” and that is one of the truest quotes. You should always pay close attention to the people that you let in your circle. Those that are close to you will be the individuals that shape your views and mindset, so in that means you want to always surround yourself with loving, body positive and body accepting people so you can be around people that personally make you feel good.
Two: Watch who you allow to follow you on social media platforms: you should intentionally only allow people to view your social media platforms who promote body acceptance and self-love, this is important so that you can ensure that you won’t ever have to face the wrath of internet trolls and bullies.
Three: Try to locate the root to your problems: I know this can be a difficult one, but it’s important to take time out of your day, each day, and really spend time trying to pinpoint the reasons why you’re feeling certain ways. Yes, you know you feel some ways because of the Internet and others views, but the most important thing is to find your inner reasons.
Remember, I am only human and my advice and answers may not always be correct, but these are a few things that allowed me to overcome my downfalls. I hope the things that helped me, help you all.
All of us are repeating the confidence and self-love all the time. Do we really understand how to love ourselves?
Even though we know that It is important to treat ourselves good, we still influenced by some bad motions. There are some ways that we can understand the real meaning of self-love and do not let self-hate ruin your life.
#1 Know your situation
When you feel that your pants are little big tight, do not panic and immediately start a diet. Know your body’s real situation and make a reasonable diet plan.
#2 Share your feelings
You can always talk with your friend and family about your situation and your concern about your body. You should let people know your situation and help you. You can also write a blog about your feelings to share it with people who have a similar situation.
#3 Treat yourself well
Treat yourself good is another important way to overcome the self-hate. You should really know why you need to do the exercise and control your food. Do not just copy what others every day. Do not let your self-hate ruin your life! Enjoy your daily life and try to know your body’s need.
As the weather heats up, everyone is ready to cool off at a pool or a beach in their favorite swimwear. For many girls and women shopping for a swimwear can be a daunting task. Young mom, Brittney Johnson and her daughter turned swimsuit shopping into a body positive lesson for us all.
“And then I snapped this one. See that sweet baby girl in the corner? With half a dress on and one of the bikini tops, I had picked out? I stopped for a second to see what she would say and when she turned to the mirror, she said “Wow I just love cheetah print! I think I look beautiful! Do you think I look beautiful too?!”..when it hit me that she only says what she hears. What she sees. I tell her that she is beautiful every single day. She is kind walking through the mall because I tell her she is kind everywhere else. She is polite at the order counter because she hears me when I’m polite to strangers everywhere. She gives compliments to people she doesn’t know because she loves how it feels when she hears them… And when we are in a dressing room, with swimsuits of all God forsaken things, there is a split moment when I have the power to say “wow I have really gotten fat this year” OR “wow I love this coral color on me!” And those are the words burned into my daughter’s brain.
When it comes to manners, be an example.
When it comes to kindness, be an example.
And when it comes to body image, be an example. I am not a size zero. I never will be. I have big thighs and a huge rump and for some reason the middle of my body gets more tan than the rest? But this body made a whole other body. I am strong. I am able. And I am happy. I don’t have to be beautiful like you, because I am beautiful like me. And as my daughter gets older, and she faces judgement and criticism, I will always remind her that the girls who look the prettiest in a two piece, or a body suit, or a freaking Snuggie, are the ones who are happy. Because that’s ALL that matters. And I want her to look at herself every single day and say “Oh wow! I think I look beautiful!” because EVERY girl deserves to feel that.”
What an amazing message from such a young girl. Let’s all encourage our daughters to be respectful & love their bodies.
One of the Internets finest aspects is the way it allows people around the world to share their stories and connect with individuals of all types of backgrounds. Body and mental health advocate, Kate Speer uses Instagram to posts about her life and how she’s overcoming her daily struggles. Recently, Kate posted a video of herself jumping and dancing without limitations in her living room. Kate stated that she was doing #JiggleForJoy and before she knew it, her vivacious video went viral.
“Your midday reminder that YOU – just as you are – are FABULOUS! I’ve been struggling with my beautiful body this week and note, I know I have a thin-privileged, able-privileged, beautiful bod even if I can’t always feel it be so,” Kate wrote at the beginning of her post. She goes on to state that she is “doing the #JiggleForJoy” and “gosh darnit ED, you aren’t going to stop” her.
Kate or Positvely.Kate, as she’s known on Instagram, admits to deleting her #JiggleForJoy video seven times before she felt comfortable permanently leaving the video up for the world to see. Her decision to ultimately keep the Instagram video posted was for the video serve as a positive reminder to all her followers that their bodies are “perfect, whole, and beautiful”.
Kate Speer, you have a beautiful soul. Ladies and gentlemen, remember you are #BettrAsIAm.